Our Cookies Policy.

3. Cookies Policy

A "cookie" is a small text file that a website places on your browser or device. Cookies allow the website to recognise you on subsequent visits, remember your preferences, and enable certain functionality. Some cookies expire at the end of the session ("session cookies"); others persist for a defined period ("persistent cookies"). For simplicity, we use "cookies" to refer to all tracking technologies, including HTML5 local storage, IndexedDB, web beacons / pixel tags, and device fingerprinting.

Categories we use

Strictly Necessary cookies

Essential for the Platform to function. Cannot be disabled without rendering the Platform substantially non-functional.

Cookie	Purpose	Duration	Set by
naamdekho-mode	Remembers Startup vs Baby mode	12 months	Naam Dekho
nd_session	Sign-in session token (HttpOnly, Secure, SameSite=Lax)	Session / 30 days	Naam Dekho
nd_csrf	CSRF protection token	Session	Naam Dekho
__cf_bm	Cloudflare bot-management	30 minutes	Cloudflare
rzp_*	Razorpay checkout session	Session	Razorpay
paytm_*	Paytm fallback gateway session	Session	Paytm

Functional cookies

Enable enhanced functionality and personalisation. If you disable these, some services may not function properly.

Cookie	Purpose	Duration	Set by
nd_last_search	Restores last name searched	30 days	Naam Dekho
nd_audience	Pricing audience tab	3 months	Naam Dekho
nd_theme	Light/dark theme preference	12 months	Naam Dekho

Analytics & Performance cookies

Help us count visits and traffic sources, so we can measure and improve performance. All info collected is aggregated.

Cookie	Purpose	Duration	Set by
_pk_id.*	Self-hosted Plausible / Matomo visitor analytics	13 months	Naam Dekho (self-hosted)
_pk_ses.*	Analytics session	30 minutes	Naam Dekho (self-hosted)
nd_perf	Real-user performance metrics (Web Vitals)	24 hours	Naam Dekho

Marketing cookies — only with consent

May be set by advertising or marketing partners to show relevant ads on other sites. We will not set marketing cookies without your explicit opt-in via the cookie consent banner.

Cookie	Purpose	Duration	Set by
_fbp	Meta (Facebook) advertising conversion measurement	3 months	Meta — only with consent
_gcl_au	Google Ads conversion measurement	3 months	Google — only with consent

Consent and management

• On your first visit, a cookie-consent banner is presented. You may (a) accept all cookies, (b) reject all non-essential, or (c) customise category-level consent.
• Your choice is stored for 12 months in a strictly-necessary cookie (nd_cookie_consent), after which you are re-prompted.
• You may revoke or modify consent at any time by clicking the "Cookie settings" link in the footer.
• Strictly-necessary cookies cannot be disabled through this mechanism — you may disable them through browser settings, but this will likely render the Platform non-functional.

Browser-level controls

Most modern browsers allow you to view, manage, delete and block cookies:

• Chrome — support.google.com/chrome/answer/95647
• Firefox — support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Safari — support.apple.com/guide/safari/manage-cookies-sfri11471/mac
• Edge — support.microsoft.com

Please note that disabling cookies, particularly strictly-necessary cookies, may impair or prevent the use of the Platform.

Do Not Track signals

Some browsers transmit "Do Not Track" signals. As there is no industry-consensus interpretation, we do not respond to them at present. You retain all controls described above.

Updates to this Cookies Policy

We may update this policy from time to time. The Effective Date at the top indicates the last update. We will re-prompt for consent if our use of cookies materially expands.